Computer Basics

One of our customers pointed out a new program to me and wanted me to check it out. This program called itself a bug fixer. It was a sharp looking program and claimed to fix bugs on the user's computer that he didn't even know existed. It sounded like a super duper problem solver until I downloaded it and took a closer look. Being a programmer I quickly saw behind its smoke and mirrors. It actually only performed six of the over 1000 cleaning processes which our A1Click Ultra PC Cleaner and RegVac Registry Cleaner do. Even though it did little compared to our programs, it found 504 problems. How can that be? My computer was clean. The program did not show any details about the results but wanted $30 before it would clean them. I'll never know for sure about those results, but I suspect that they were fabricated and that the true number of problems was 0. There are many shady developers out there that just want to make a quick buck. I doubt this bug fixer program will even be around in a year. This provides a good lesson to anyone. Be sure to purchase software from a trusted developer and don't buy a program just because it looks nice. We have been in the software business since 1996 and are continually improving our programs. You will not hear hype and lies from us. Our programs may not look that good on the surface, but under the hood they are super. When you purchase our programs, all future updates are free. If you haven't tried RegVac Registry Cleaner and A1Click Ultra PC Cleaner, try them today.

The latest offering from Ramsay's Kitchen Nightmares aired on Channel 4 last night, followed the somewhat disastrous adventures of ex-boxer Mike and his wife Caron Ciminera as they struggled to run the Fish & Anchor, a restaurant in Lampeter, West Wales. Whilst the couple's arguing appeared to better the food they were originally sending out (a mix of jarred sauces and home cook book trophy dishes) they did let slip on a fantastically poor bit of black hat optimisation, which I hope made all white hat SEOs laugh out loud. If there was one lesson to take away from the show, it would be - Don't fake reviews! In order to gauged the feeling of the local community for the failing restaurant come sports bar, Ramsay conducted a search on Google for the Fish & Anchor, to which he was presented with a range of reviews, two of which were rather suspiciously from a character calling himself Michael or Mike Burns. On the Wales portal of the BBC website Burns had posted "Well i don't get excited about food too often, and having dined in Rick Stein's, and Gordon Ramsay's,I think i have found a better restaurant in West Wales". On the SugarVine website he also posted "what a fantastic restaurant for couples, and families. it seems to have everything, the food has to be the best i have eaten (home or abroad) this place will go far". Other online reviews echoed what has already been said, but with the dire state of the restaurant, its food, its reputation and its perception from both the local community and Ramsay itself, would it not be right to question who was telling the truth? The restaurateur confessed to posting the reviews, his rational pointing to stimulating custom, however with any reactive strategy it requires a degree of foresight - and I am not sure he really thought through the wider ramification of posting these "inaccurate" reviews. Firstly, a warning must be expressed. For example, if someone finds your restaurant or hotel via a positive (fake) review and they have a bad experience, there is a chance that they will post a true review to assist fellow users and generally have a rant. The initial seeding of this true review has the potential to lead to an onslaught of further reviews from other visitors who might not have otherwise posted. Don't forget the saying "people don't lead... they follow". But how can you manage your reviews and ultimately what your customers are saying about you? Well first and foremost, address the problem(s)! You wouldn't put a sticking plaster on a gun shot wound, so why think that a positive review about the quality of your food or the softest of your sheets is going to counteract the adversities of your customer service? The customer is king, a point stressed by Ramsay, and one that should ring true for any business, after all, without them, where would we be? By rectifying or at least making plans to manage any failings within your business, regardless of its size, will be the first step in managing your online reputation, but this is an area I will not going into comprehensive detail for this post. Instead, I will offer some simply pointers as to how to harness online reviews for good. Sites like Trip Advisor, which boasts over 10,000,000 user generated reviews of various hotels, holidays and restaurants is gaining increasing weighting as an resource for honest and unbiased review and via its system of community recommendation it really has the power to drive custom, and in many instances, divert customer - the key factor being positive, and consistent reviews. But if you do run a successful hotel or restaurant and wish to harness these social spaces, but wish to do so in a more ethical way than that demonstrated in Kitchen Nightmares than why not encourage your diners of hotel guests to post a review after their stay. When the customer is paying their bill or even booking their hotel room why not take their email address, or even ask them to submit their business card in return for entry into a monthly prize draw for a free meal in the restaurant? In addition to building up a client database by collecting this data - for use in promotional mailings including notifying customers of events, promotional and the launch of a new menu - you can also harness it to stimulate online reviews by dropping your customers a short email after their stay / meal, which might look something like the following example... "Good afternoon Simon, and thank you very much for your booking at the Leapfrogg Restaurant, we hope you had an enjoyable meal.

You’re a blogger and are constantly hearing about pinging. The thing is, you don't know what it is and what it can do for your blog. Well that's fine because a lot of bloggers don't quite understand pinging. In this newsletter, we will explain what pinging is, how it helps your blog, and what the best pinging services are. After you've read this newsletter, you'll know exactly how to use pinging to make your blog popular. What is pinging? When a blog is pinged, it essentially tells a web blog tracking system that the blog has been updated. Thus, pinging is the process of telling tracking services that a site has been updated. So how does pinging work? Well, a ping service scans regularly blogs for updates. Whenever there is a new update for a particular blog, that is reported back to the pinging service’s site. You can almost think of ping services being just like search engine spiders—both scan sites looking for information, and both report that information back to their specific site. The difference is, a ping service only reports back new blog posts. Why is pinging useful for my blog? Pinging, in effect, tells people that there is a new blog posting available. Those who are loyal followers of your blog will see the ping and want to visit your blog. Those who haven’t read your blog before will see the ping and perhaps think “hey, there’s a new blog I haven’t been to before, I think I’ll check it out”. Pinging helps to increase your traffic because it tells people when your blog is updated. Those who visit sites with pinging services will see this information in the form of a scroll on the left or right side, or top of the page. The scroll is usually in XML format and typically includes the title and URL of your blog, as well as the date and time of the update. OK, so now I know what pinging is. Who offers pinging? The answer is, there are several pinging services available which you can use to have your blog pinged. We’ll go over some of them right now. Weblogs.com Weblogs.com is probably the most well-known pinging service. Weblogs.com monitors sites for updates and then pings whenever there is an update to report. Virtually every blog software is available to use Weblogs. Yahoo’s Blo.gs Another popular pinging service. This one is offered by Yahoo and has a built-in integration with movable type and other tools. One cool thing about this service is that it offers the ability to give out updates via Instant Messenging services like AOL and ICQ. It is a direct pinging service, so those who sign up for subscriptions to your blog will be sent an email anytime your blog is updated. Blogrolling.com Blogrolling allows its bloggers to manage their blogrolls (updates) through a web-based interface. Recently updated blogs are also highlighted on Blogrolling’s web site. Data is automatically retrieved from other sites like blogger.com and weblogs.com every 5 minutes. Often times your blog is already being pinged by Blogrolling, so you might not have to sign up for it. Search on the site first for your URL before signing it up. Technorati Available at , Technorati is another service that pings blogs. It gets its data from a variety of places and is definitely a site you should go to for blog pinging. These are just 4 of the many different blog pinging services available. A quick search on Yahoo or Google will reveal many other possible blog pinging services to use for your blog. It is best to sign up for as many as you possibly can to ensure that your blog is well-pinged. A well-pinged blog will definitely help your blog attract more visitors. So sign up for as many as possible and watch your blog traffic increase. Pinging tells people when your blog is updated. It is an incredibly useful, and easy to sign up for service, so be sure to sign your blog up for pinging