Computer Basics

One of the great debilitators in online business is simply the perceived (or real) lack of time. Business owners are used to moving forward. An online web presence can make them feel tied to an office chair learning skills they aren’t sure they want to know. It’s not uncommon for those who deal in full time web design to have individuals contact them for a site design, but have absolutely no idea what they want. Furthermore when the designer questions them the response might be, “I don’t know, just make it look nice.” Let’s not forget the core values or mission of the business. Many business owners have no idea how to answer those kinds of questions. They may stare blankly for a moment or two and there’s no more time for further deep thought so they go back to action – without answers. In many cases it is possible to answer some of the questions needed, but it may require taking time away from a familiar setting. It may also require more time than you think you want to give. If you can get to a place of concentrated contemplation you are likely to find yourself stripping ideas to their core to find out what your business is trying to accomplish and what your ultimate goals might be. As with almost any project you can turn frustration around if you will just take the time to come to terms with your vision. Sometimes we spend so much time ‘doing’ we never stop to ask the question, “Why?” This process can be a bit like taking a bus that drives around the park. You keep looking at the flowers and the park bench and long to sit in the quiet shade of a tree and just absorb the calming atmosphere. You know they will have a positive effect on you, but for some reason you just can’t seem to find the energy to get off the bus. It seems to me there are some sites that are misguided or rarely guided that could benefit from the process of self-evaluation. These sites may look nice, but there is a sense of disconnection that may not be easy to identify, but it’s fairly obvious to visitors. Creative energy is at a minimum while business owners simply tackle what seem to be the most urgent details. As more people gravitate to online business there needs to be a shift in the thinking of how one goes about doing business online. In many ways it can’t be approached in the same way a traditional business is developed, yet that is typically the way many new web commerce ventures choose to tackle the subject. You may discover your business will be more successful if you take some time for rigorous reflection. The time set aside can be a bit like an architect that takes the time to develop plans for a new building. You wouldn’t expect the architect to simply tell a construction crew to, “Go out there and build – something.” Work at ‘building’ your online business in a comprehensive way. Your effort can develop a firm foundation for long-term success.

The latest offering from Ramsay's Kitchen Nightmares aired on Channel 4 last night, followed the somewhat disastrous adventures of ex-boxer Mike and his wife Caron Ciminera as they struggled to run the Fish & Anchor, a restaurant in Lampeter, West Wales. Whilst the couple's arguing appeared to better the food they were originally sending out (a mix of jarred sauces and home cook book trophy dishes) they did let slip on a fantastically poor bit of black hat optimisation, which I hope made all white hat SEOs laugh out loud. If there was one lesson to take away from the show, it would be - Don't fake reviews! In order to gauged the feeling of the local community for the failing restaurant come sports bar, Ramsay conducted a search on Google for the Fish & Anchor, to which he was presented with a range of reviews, two of which were rather suspiciously from a character calling himself Michael or Mike Burns. On the Wales portal of the BBC website Burns had posted "Well i don't get excited about food too often, and having dined in Rick Stein's, and Gordon Ramsay's,I think i have found a better restaurant in West Wales". On the SugarVine website he also posted "what a fantastic restaurant for couples, and families. it seems to have everything, the food has to be the best i have eaten (home or abroad) this place will go far". Other online reviews echoed what has already been said, but with the dire state of the restaurant, its food, its reputation and its perception from both the local community and Ramsay itself, would it not be right to question who was telling the truth? The restaurateur confessed to posting the reviews, his rational pointing to stimulating custom, however with any reactive strategy it requires a degree of foresight - and I am not sure he really thought through the wider ramification of posting these "inaccurate" reviews. Firstly, a warning must be expressed. For example, if someone finds your restaurant or hotel via a positive (fake) review and they have a bad experience, there is a chance that they will post a true review to assist fellow users and generally have a rant. The initial seeding of this true review has the potential to lead to an onslaught of further reviews from other visitors who might not have otherwise posted. Don't forget the saying "people don't lead... they follow". But how can you manage your reviews and ultimately what your customers are saying about you? Well first and foremost, address the problem(s)! You wouldn't put a sticking plaster on a gun shot wound, so why think that a positive review about the quality of your food or the softest of your sheets is going to counteract the adversities of your customer service? The customer is king, a point stressed by Ramsay, and one that should ring true for any business, after all, without them, where would we be? By rectifying or at least making plans to manage any failings within your business, regardless of its size, will be the first step in managing your online reputation, but this is an area I will not going into comprehensive detail for this post. Instead, I will offer some simply pointers as to how to harness online reviews for good. Sites like Trip Advisor, which boasts over 10,000,000 user generated reviews of various hotels, holidays and restaurants is gaining increasing weighting as an resource for honest and unbiased review and via its system of community recommendation it really has the power to drive custom, and in many instances, divert customer - the key factor being positive, and consistent reviews. But if you do run a successful hotel or restaurant and wish to harness these social spaces, but wish to do so in a more ethical way than that demonstrated in Kitchen Nightmares than why not encourage your diners of hotel guests to post a review after their stay. When the customer is paying their bill or even booking their hotel room why not take their email address, or even ask them to submit their business card in return for entry into a monthly prize draw for a free meal in the restaurant? In addition to building up a client database by collecting this data - for use in promotional mailings including notifying customers of events, promotional and the launch of a new menu - you can also harness it to stimulate online reviews by dropping your customers a short email after their stay / meal, which might look something like the following example... "Good afternoon Simon, and thank you very much for your booking at the Leapfrogg Restaurant, we hope you had an enjoyable meal. We pride ourselves on the quality of our food and our attentive staff however we're always striving to enhance and improve what we do, and as such we would appreciate you taking two minutes of your time to write a review for us at Trip Advisor (http://www.tripadvisor.com), a free travel guide and research website that allows users to post review and ratings.

If your mouse is working sluggishly or not at all, don't go out and buy another cheap mouse. The cause is probably just a dirty mouse. A quick cleaning could fix the problem. First, you need to identify which kind of mouse you have. If you turn your mouse over and part of a ball is showing, you have a ball mouse. If you see a lens, you have an optical or laser mouse. Each type of mouse requires a different type of cleaning. The optical or laser mouse does not need to be cleaned near as often as the ball mouse, but it and the surface it runs on can still get dirty. If you do not clean the surface that the mouse moves on, it will soon turn black. So about once a month or so, wipe the surface off with a wet rag. The lens probably never will get dirty, but if it does, take a soft cloth, cotton swab, or q-tip wetted with window cleaner or alcohol and clean the lens. The ball mouse may need cleaning quite often, so you should get well acquainted with the following cleaning procedure. The dirtier the ball mouse gets, the harder it is to get it to move the cursor on the screen smoothly. If you have to move the mouse across the mouse pad several times to get the cursor to move halfway across the screen, it needs to be cleaned. The mouse does not need to be disconnected to clean it, but you should close all of the programs that are running, so that you don't accidentally click on something and mess it up. If you do decide to disconnect the mouse, be sure to turn off the computer first. The mouse cord should never be unplugged from the computer while it is running. Doing so could ruin your motherboard. Turn the ball mouse over and find the cover that holds the ball in. Look for arrows on the cover to show which way it needs to be turned. Place two fingers on the cover and push in the direction of the arrows. Once the cover has been turned about an inch, cover it with your hand and turn the mouse back over to the upright position. The ball and cover should fall into your hand. If it doesn't, shake the mouse gently. Wipe the ball off with a wet rag. Now look in the ball well and find the three rollers. Start by cutting across the buildup on the rollers with your fingernail (a knife or steel dental pick may also be used gently), then turn the roller and remove the buildup as you go along. If you do this correctly, you will end up with one curled strip of buildup for each roller. Make sure to remove the buildup from the well. If it falls inside somewhere, blow and gently shake it until it comes out. Take a wet rag and clean each of the rollers by wiping across it, then turning it and wiping again. Continue until the entire roller is cleaned. Put the ball back in the ball well and lock the cover back in place. If the mouse still has problems once it is assembled, try cleaning it again. If that doesn't work, you may need to buy a new mouse. It is a good idea to regularly clean the surface that the mouse is on because the cleaner the surface, the less dirt will get inside the mouse and the less often you will have to clean it. If your mouse is shared by many people (especially if one of them is sick), you may want to disinfect the top of the mouse between users. Follow these instructions and your mouse will be up and darting again in no time.

There is nothing wrong with leaving spills, dirt, and stains on your computer case. After all isn't that what the case is for, to protect the electronic components inside from spills and dirt? This is true, but there are still parts of the case that need to be cleaned and checked if you want your computer to live a long and prosperous life. Unless you like looking at dirt everytime you look at your computer, you should go ahead and clean those spills, stains, and dust off of the case. You can do this with just about any cloth and cleaner. Do not use highly abrasive cleaners that might ruin or mar the surface and do not use solvents on plastic. A wet sponge will even work. Just make sure that the cleaner or any liquid does not seep into the inside through cracks and vents. If there is any possibility that you are going to get that messy, turn off and unplug the computer first and wait to turn it back on until any liquid has had a chance to fully dry. After you have wiped off the outside, it is time for a little inspection. Look at the blades of the fan in the back of the computer. Also look at any vents. Is there dust there? Is there a lot of dust and grime caked on to it? If so, that is an indicator that the inside also needs to be cleaned (I will tell you how to do that in next week's article - How to Clean your Motherboard). Some clean environments never have to have the inside cleaned. Some need it cleaned monthly. When I lived in Russia, even though I didn't notice it, the air was not clean. The fan on the computer would cake up with dirt and grime after about a month of use. And so I would have to clean the fan, vents, and inside monthly. If I had let it go for several months without cleaning, the fan would have stopped working and the computer would have overheated. Where I now live in the US, the air is clean and I have gone years without having to clean it. Again, the indicator of this is the blades of the fan and the vents. If they are dirty, they need to be cleaned. You can do some of the cleaning from the outside. First, turn off the computer. Then get out the vacuum sweeper and using the hose, vacuum out the vents and the fan(s). If you have compressed air (you can purchase compressed air from your computer store), you may want to blow air in through the vents (or intake fan if you have one) to loosen the dust and suck it out using the vacuum. If there is still dust or dirt in the vents or on the blades of the fan, you can use a Q-tip to clean them. If you do not have a vaccum, you can use compressed air alone. Always use short bursts to avoid moisture buildup. Start with the computer off and blow into every hole and vent. Then turn the computer on and blow everything except for the exhaust fan once again. With the case clean, your computer will look nicer and with the fan and vents cleaned out it will breathe easier and run cooler.

So you’ve decided to blog, but aren’t sure whether you should host the blog yourself or sign up for a free service like blogger.com. It’s a dilemma that many bloggers face. There are pros and cons to both, which makes the decision difficult for many. Neither is perfect, and neither is for everyone. Fortunately, you should be able to make the best decision for you if you are armed with adequate knowledge of both. In this newsletter, we’ll go over services like blogger.com and others, plus software that allows you to host your own blog. We’ll also go over the pros and cons of each. After reading this, you will know which is best for you. Who offers free blog hosting? Many sites offer free blog hosting. Among them are Forumer, Blogger, BlogEasy, Aeonity, BlogThing and Blogates. A quick search for “free blog” on Google reveals many possibilities. What software can I use to host my own blog? Like free blog hosting, there are many possibilities for software that makes hosting your own blog easy. Most of them are free to use. These include: WordPress(the most popular software) Apache Roller Blosxom Geeklog Textpattern LifeType There is also blog software which you can purchase for use on your site. These include: Community Server Movable Type Radio UserLand One negative about using software and hosting your own blog is that the process can often times be complicated. You have to download the software and install it to your server, which doesn’t always go easily. It’s particularly hard for those who don’t have a lot of experience installing things on servers. Why should I remotely host my blog at a place like Blogger? Places like Blogger allow you to host your blog there. It’s a good option for many people. The Pros • It’s easy to set up and maintain a blog. You don’t have to go through the trouble of installing software and configuring it to work on your server. All you have to do is sign up for an account and start posting. • It’s friendly for beginning bloggers. Sites that host blogs offer good tutorials on how to make your blog postings, so that even someone who is completely new to the concept of blogging can do it easily. • Most blog hosting sites are completely free to use. There is no need to pay for things like a domain name and hosting. • Monetizing your blog is easy. Rather than having to manually put HTML/Javascript codes on your blog to manually set up things like AdSense and Pay Per Click advertising, you can select an option on most blog hosting sites that does much of the work for you. The Cons • You don’t have as many options to customize your blog. Remotely hosted blogs are admittedly somewhat limited in terms of what you can actually do on them. You have to stick with what is provided to you in terms of look and features. • The URL you get is always yourname.BLOGSITE.com. You don’t get to have a custom domain name like YOURNAME.com. This can possibly hurt traffic to your blog. • Blogs hosted on free blog sites don’t look as professional as self hosted blogs. Why should I self-host my blog? The Pros • You have more options and more flexibility. You are able to tweak the blog to your liking. • Your URL is your address for your blog. Rather than having go to where your blog is hosted to read it, they can read it right from your site. • The ability to make your blog look professional. Blogs that are hosted on sites of their own tend to look a lot better than those hosted on free sites. • More space for your blog. Free blog sites usually place a restriction on how much space you have for things like photos and music. By hosting your own blog, you are able to use as much space as you need. The Cons • There are sometimes problems with setting up blog software to run on your site and server. If you aren’t experienced when it comes to working with mySQL, the process will be hard. • Updates aren’t as easy to post. • You have to manually set up programs to monetize your blog. However, if you are good with HTML/Javascript, this shouldn’t be too hard. • You have to pay for your own hosting and domain As you can see, there are pros and cons to both. Which should you choose? Well, it depends on who you are and what you intend to use your blog for. If you intend to use it for business, then a self-hosted blog is the best idea. If it’s a personal blog, then a free hosted blog will probably be fine for you. Closely examine all of the pros and cons mentioned above. That way, you’ll be able to make the best decision for you!